Social Media Content Creator

Social Media Content Creator

Mishimoto is the world leader in aftermarket performance cooling products. Our Marketing team is key in promoting our Push the Limits lifestyle brand. The Social Media Content Creator maintains our strong digital footprint by creating and delivering content-based marketing initiatives to our consumers.

Our Social Media Content Creator understands the importance of shaping the story of a brand and tailoring that story to each generation of consumers. You'll act as the capturer and curator of content and have the responsibility to handle the day to day interactions with our audience.

What You’ll Do:


Exhibit professional and courteous demeanor, accuracy, and follow through.

Maintain a working knowledge of the Mishimoto product line.

Social Media – You’ll engage end consumers with consistent and relevant messages by:

Creating and curating compelling content on all Mishimoto social media platforms to educate our customers about our products, engineering process, and culture.

Collaborating with our Product and Marketing teams for timely content collection, creation, and delivery that conveys established corporate initiatives.

Planning and implementing a weekly/monthly social media content calendar.

Staying current on industry news, events, and products to ensure the information portrayed on Mishimoto social media is relevant and accurate.

Proactively leading interaction and engagement with consumers on our developed social media channels.

Researching and developing new ideas to increase growth by capturing new followers in our target market across our established channels.

Creating and tracking engagement and growth.

Assisting with photo and video content collection as needed.

Setup and breakdown of video, lighting, set and audio equipment.

Attend industry and race events when needed to shoot on-site content, giving our customers at home a sneak peek behind the scenes.

Marketing Support – You’ll be team player and help the marketing team succeed by:

Being an all-around good guy or gal and giving the marketing team additional support as needed.

Attending weekly marketing and new product meetings to align timing for social media posts.

Your Creds:

Bachelor’s degree in Marketing, Advertising, Communications or related discipline.

2-4 years’ experience in videography and content creation.

Professional social media account experience working with a variety of social media channels including channels such as Facebook, Instagram, YouTube, etc.

Automotive enthusiasm and/or aftermarket automotive industry experience

Microsoft Office. You can organize and navigate data in Excel like a champ, and you communicate seamlessly in Outlook.

Extra Credit:

Google analytics experience.

Experience creating social media content for an eCommerce company

Must also Demonstrate:

Conveying ideas and building relationships with internal clients, understanding their vision and direction, and presenting designs and concepts to match their needs.

Color correcting to make videos that have the best possible impact.

The ability to capture and post process audio to match our high video quality.

Professional written and verbal communications. You’ll be interfacing with many departments within the company, and your ideas are what our consumers are seeing on screen.

Establishing, following, and maintaining internal best-practice video standards and procedures.

Organizing work and managing time while working on several projects as once. Attention to detail is also a must.

Able to produce quality work within tight deadlines.

Rising to the challenge of matching project goals with constraints imposed by the tyranny of time.

Having a sense of humor and ego-free ownership of projects.

Maintaining positive, effective work relationships.

Giving and receiving constructive feedback so that you and the team can build the best product possible.

Ability to work outside of normal business hours as needed

Physical Demands & Working Conditions:

Normal Office Environment.

While performing the duties of this job, the employee is regularly required to:

Sit for extended periods of time without being able to leave the work area

Must occasionally lift and/or move up to 25 pounds.

Must occasionally work on weekends and/or holidays as needed to accommodate social media needs.

About Mishimoto

Mishimoto is the flagship brand of Resource Intl., an industry-leading engineering firm specializing in performance automotive products. We make the best cooling systems for our favorite performance cars. We move fast, we are driven to win, and we know it is important to be cool, whether it's under the hood of a car or at an awesome place to work. Our state-of-the-art corporate campus is located in New Castle, Delaware, with four subsidiary locations worldwide.

Benefits and Perks

Our employees love our workplace because:

It’s a gearhead’s dream – Design and develop performance automotive products for the car scene.

We make way for play – Attend wine and cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.

We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.

Our workplace is beautiful – Work in an office designed to stimulate creative thinking.

The employee discounts rock – Get exclusive access to Mishimoto products and discounts from our partners.

The bennies are covered – Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance.

We score – The TeamWins bonus program is tied to overall company performance goals.

Dog Days! Bring your dog to work!

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.

All requirements are subject to modification to reasonably accommodate individuals with disabilities. Requirements are representative of minimum levels of knowledge, skills, and experience required. To perform this job successfully, the worker must possess the abilities and aptitudes to perform each duty proficiently.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship. The Company retains the discretion to add duties or change the duties of this position at any time.

Job Type
Full Time
74 days ago

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