Senior Product Marketing Manager

About Us

Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don’t call us “Human Capital Management.” We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.

We're currently hiring in: Toronto, CA


You are someone who is equal parts strategic, analytical, creative and gets things done. You are obsessed with delivering the right message to the right customer at the right moment. You are someone who loves to solve problems and help small businesses discover products that will make their work and lives better.

The Job

Reporting to the Sr Director of Product Marketing, the Senior Product Marketing Manager role will partner with our payroll product team to continuously refine and improve the customer experience and journey with Homebase. Our payroll product has been in market for approximately two years so the focus of this role will be on our positioning, segmentation, owning insights on our existing payroll customers/ target payroll customers, our competitive set, as well as being responsible for communicating feature releases in tight collaboration with our X-F partners. Ultimately, you will be the voice of the customer.


Work with payroll product team, sales, and marketing to build the right experiences for different segments of customers, driving improvements in acquisition, activation, monetization, and retention

Take insights from customer and market research and apply them to improve our roadmap as well as marketing and sales motions.

Turn data into strategy and strategy into tactics to drive more awareness and adoption of Homebase products.

Define our key segments and own the positioning, messaging, and go-to-market strategies for them

Execute go-to-market plans with product, marketing, and sales to drive awareness, adoption, upsell, and retention

Test and optimize across the funnel

Partner with sales, product, and user research to constantly learn about the customer and their needs

Drive strategic initiatives and decisions within the company.

Understand the needs of small business owners and be their voice

Make sure each customer is getting the most out of Homebase

Build repeatable processes for growth tests, product launches, and customer communications


6+ years of experience in marketing and 4+ years in product marketing or relevant role

Strengths in messaging and positioning

Experience doing qualitative and quantitative customer and market research, defining and acting on segmentation

Excellent executive communication skills: synthesizing complex problems and convincing people of your point of view

Must be excellent at written communication, copywriting, and creative development

Deep customer empathy; B2C or SMB marketing experience a plus

Proven ability to work closely with and influence product and growth teams

Excellent project management skills and experience building go-to-market plans

Analytical mindset and comfort using data to diagnose and inform decisions

Thrive in a startup environment: ability to prioritize, adapt, test, and learn

Be curious, detail-oriented, and a problem solver

Ability to work well cross-functionally

BA/BS degree required; MBA a plus

Research has shown that minority groups (BIPOC, women-identifying individuals) often only apply when they meet 100% of the qualifications for a role. We would like to encourage you to apply even if you don't feel you currently meet 100% of the qualifications listed here.

What We Offer You

Stock Options - everyone is an owner

Comprehensive medical coverage for you and your eligible dependents - premiums 100% paid by Homebase!

RRSP plan +4% company match

Remote, hybrid, and in-office work options

Top-of-the-line equipment and $$ to customize your home office

Company paid holidays and 20 days accrued PTO per year

A dynamic, well-connected, productive team

Fun company activities

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program.

Job Type
Full Time
62 days ago

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