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Digital Marketing- Senior Associate

About Us:

Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

About Team:

Growth marketing team at Paytm performs these critical functions for our platform:

1. Traffic allocation to various growth use cases like payments, commerce, financial services according to user current interest and also propensity to adopt new use cases

2. Enhancing growth as a product platform with real time targeting, building a 360-degree customer profile and enhancing reach through most suitable channels

3. Evangelization of growth amongst various businesses of Paytm and ensuring best practices trickle down to all businesses.

About the role:

We’re looking for a Digital Marketing Executive to spearhead our marketing initiatives - who has proven success in leading multi-channel marketing projects and experience managing marketing campaigns. If you are someone obsessed with data and user behavior, and translating insights to experiments and campaigns excites you, keep reading!

Expectations/ Requirements:

1. Assist in Media buying & planning for Paytm’s mobile App through different performance marketing channels & Affiliate networks.

2. Building measurement and analysis framework to optimize the performance.

3. Preparing the reports and dashboards for daily/weekly monitoring.

4. Coordinating with the client management team on the day-to-day tasks.

5. Reviewing & analyzing results from the current program offerings & suggesting changes & enhancements to help increase conversions, revenue & ROI.

6. Managing projects related to digital analytics from start to finish, including data integration, report & dashboard automation, product analytics & insights, data collection & product optimization.

Superpowers/ Skills that will help you succeed in this role:

1. 2 - 3 years of professional experience in performance marketing, data analytics & affiliate management.

2. Should have worked on app & familiar with tools like Appslfyer or any 3rd party analytics, Firebase, Google ads, Facebook ads.

3. Excellent communication, analytical and problem-solving skills.

4. Command on Microsoft Excel or Google sheets is must.

Education:

Graduate or Post-graduate/MBA

 

Why join us:

A collaborative output driven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals 

 

Compensation:

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Job Type
Full Time
Salary
N/A
Experience
N/A
Posted
71 days ago

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