Product Marketing Manager - CoE

Position Overview

The Governance Product Marketing Manager position is a great opportunity to lead and own key aspects of our end-to-end go-to-market strategy and implementation for Diligent’s Marketing Center of Excellence. This person will launch new solutions and serve as the bridge between product management, marketing, and the global commercial organization, ensuring that commercial team members are enabled and empowered to achieve our commercial goals. The person in this role will bring curiosity, creativity and an enthusiasm for commercial success to engage and energize the commercial teams.

Key Responsibilities

Create, implement, and drive go-to-market strategy for Diligent’s suite of product and service offerings.

Function as a translator between what sales needs and what that means for product requirements. Conversely translate material coming from the product team into actionable communications for commercial teams

Partner with business unit sales managers to influence how the products are positioned during the sales process and identify opportunities to introduce sales enablement tools.

Create toolkits for marketing, sales and CS for all product releases and launches ensuring all channels are equipped to sell the solution. This includes creating the target segments, identification of triggers for action, as well as crafting messaging and positioning by user/buyer persona using Diligent’s Command of the Message framework.

Lead enablement sessions and energize the commercial team to sell our core and emerging GRC/ESG solutions.

Track and communicate competitive information including competitor market moves, creating battle cards, and developing competitive positioning and messaging to influence campaigns and sales enablement.

Work closely with the center of excellence and International BU marketing, product management, and tech teams to support creation of the vision for all products and influence the product roadmap.

Work with marketing stakeholder to track performance of key initiatives and report to the business on findings and recommendations

Required Experience/Skills:

Experience within product marketing and/or product management

Product marketing experience in a B2B SaaS environment

Outstanding analytic skills. Able to easily assess the base, understand the market size, define market share, identify segments, and exploit opportunities to grow business and increase market share

Strong networker with ability to build relationships across the organization

Excellent project management skills

Initiative and drive – committed to achieving business goals

Positive, energetic attitude and initiative, with strong work ethic and the ability to engage commercial teams effectively

Strong content writing skills

Strategic yet able to execute