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Sr. Demand Generation Manager, Host Marketing

The company: Harvest Hosts, founded in 2010, is a venture-backed technology company in the travel space, recently recognized on the 2022 a16z Marketplace 100 by Andreessen Horowitz (https://future.com/marketplace-100/), a ranking of the largest consumer-facing marketplace startups and private companies. As one of the fastest growing companies in the travel industry (having grown more than 20X in the last three years), Harvest Hosts is currently growing its team to maintain its rapid growth profile with a product-first focus, and recently raised $37M from private equity firm Stripes to continue this growth path. The company offers the ability for its employees to work remotely.

What we do: Harvest Hosts is a membership program for RVers offering unique overnight stays at 4,300+ farms, wineries, breweries, distilleries, golf courses, museums and other scenic small businesses, as well as over 3,200 community locations all over North America. The company’s mission is to help people live happier lives through outdoor travel, while also supporting small businesses and communities that are the backbone of America.

The position: Harvest Hosts’ business model is dependent on having a robust and unique network of “Hosts” (i.e., breweries, wineries, museums, farms, etc.) that welcome RVers to their location.  To support our membership growth and ensure that members have the best possible experience on the program, we are looking for a strong candidate to help grow our Host network by increasing the number of warm leads for our Host Recruiting Account Executive team.

We are looking for a Sr. Demand Generation Manager to increase Harvest Hosts’ awareness amongst relevant small businesses, educate prospects on the benefits of hosting RVers, and drive warm leads through the B2B funnel.  The role will cover a range of B2B demand generation tactics, including digital advertising, email marketing, direct mail, content marketing, partnerships and event sponsorships, and other creative strategies to identify and generate a robust pipeline of new leads for the Host Recruiting team.  This position will report to the Chief of Staff who oversees Host recruiting efforts and will oversee two direct reports.  It is a fully-remote position.

Please note that this position is focused on growing the “supply” side of the Harvest Hosts’ network -- the small businesses and farms where RVers stay overnight.  This position is not focused on driving growth in the D2C membership business.

Experience: The ideal candidate should have 5-7+ years of experience in demand generation, with specific experience in B2B marketing and digital marketing strategies (paid media, email marketing, CRM data structures and automations, etc.), as well as the capability to add value on more traditional B2B marketing channels (sponsorships, events, direct mail).  The candidate should also be data-driven, be fluent in driving marketing insights through analytics, and have extensive CRM experience (specifically Hubspot). 

Compensation: $80-85k plus bonus and benefits

Benefits : Harvest Hosts is a venture-backed company and pays top-of-market, and includes full benefits, unlimited PTO, parental leave, 401k, ability to work completely remote, and most of all: a fun work environment.

 

Timing: We are looking to fill this position as soon as we find the right candidate!

 

Harvest Hosts appreciates your interest in our company as a place of employment. It is Harvest Hosts policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. Harvest Hosts will provide reasonable accommodations to qualified individuals.

Job Type
Full Time
Salary
N/A
Experience
N/A
Posted
4 days ago

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