Paid Media Associate

YOUR ROLE

You will work with senior team members on creatives, strategies, and optimizations for our growing portfolio of Native advertising channels. You will also report on business KPIs, oversee the testing structure, and research and develop new vertical themes based on competitive analysis. The overall purpose of this position is to ensure the Native Paid Media team can seamlessly move forward in several established and emerging platforms as the business continues to grow.

You will be responsible for meeting critical business goals for Launch Potato's FinanceBuzz brand while supporting the Paid Media team with asset sourcing and creation, campaign management, and testing.

Own the daily pacing/reporting process for various platforms

Source creative and copy materials for paid Native campaigns (Yahoo, Taboola, Email Drops, etc…), maintaining an asset library to be used across platforms

Optimize campaigns to drive higher CTR, resulting in lower CPAs, and a higher return on ad spend

Own an ongoing test log to document creative tests, wins, and losses over time, sharing results with the Native team and larger Paid Media team

Over time, develop native skillset to own campaigns and platforms from end-to-end (campaign creation, asset building, launch, optimization, etc.)

Honing your Native ad buying skillset and staying up to date with platforms' best practices

WHAT YOU NEED TO SUCCEED

Fluent in English, both written and verbal

1-2 Years of experience with Native ad platforms like Taboola, Outbrain, Yahoo, etc.

Experience creating Native ads with image assets and copy

A successful track record of launching and managing campaigns in a digital media environment

Ability to differentiate between various ad platforms in terms of their unique operations, audience, and successful creative/messaging

Analytical skills; a passion for "letting the data do the talking" and making decisions and recommendations based on data

Ability to work US Eastern Time Zone 9am-6pm; working hours may differ

Nice to have

Experience designing and creating image assets in Canva

Experience with reporting software like Looker, Tableau, etc.